App product
HighLightIt!
Pause → Draw → Export
A macOS telestration tool built around a simple coaching problem: how do you turn ordinary video into a clear visual explanation quickly?
Explore the product →App, web & MVP development from a real problem.
From an idea or problem to something people can actually use. You do not need to arrive with a technical specification — just a problem worth solving, an idea worth testing, or a sense that there should be a better way.
Bring the problem, not the specification.
HighLightIt! Studio can help work out what is worth building before unnecessary time is spent building the wrong thing.
HighLightIt! Studio can help work out what is worth building before unnecessary time is spent building the wrong thing.
From first conversation to working product
The process is deliberately practical: understand the problem, make something early, put it in front of people, learn from what happens, and improve it.
01
Discovery
What are you trying to achieve?
02
Problem framing
What actually needs solving?
03
Prototype
Make the idea visible early.
04
UX
Make it clear and usable.
05
Working MVP
Build enough to use for real.
06
User testing
See what happens in practice.
07
Iteration
Learn, simplify and improve.
08
Deploy / hand over
Publish, launch or pass it on.
What can we build?
The starting point does not need to be “I need an app”. It can simply be:
“I have this problem. Could technology help?”
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Apple apps
iPhone, iPad and Mac applications built around a focused use case.
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Web applications
Interactive web tools, services and lightweight digital products.
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Rapid prototypes
Minimum viable products that let you test the idea before larger investment.
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Internal tools
Workflows, utilities and systems that remove friction from everyday work.
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Dashboards & data
Make information easier to see, understand and act on.
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AI-enabled tools
Practical prototypes that explore where AI genuinely adds value.
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Knowledge websites
Turn complicated resources or information into something people can navigate.
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Learning resources
Interactive educational and professional tools designed around how people use them.
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Product redesign
Review an existing app or website and work out what it should become next.
Built from real problems
HighLightIt! Studio has grown by repeatedly starting with a practical question, building something usable, and learning from what happens next. These are examples of the kinds of problems that have already become working products and digital experiences.
iOS + data
BowlsIQ
Capture → Visualise → Improve
A specialist performance-analysis app that turns individual bowls into structured spatial data, visual feedback and usable performance insight.
Explore BowlsIQ →
Creative + AI
Storybook Film Studio
Imagine → Create → Share
A creative digital environment for turning children’s stories, drawings and ideas into visual narratives and short films using a human-led AI workflow.
Explore Storybook Film Studio →
Knowledge architecture
Beyond the Breadcrumbs
Trace → Return → Reflect
A governed knowledge website designed to help people navigate a complex research landscape through people, questions, sources and routes without losing the underlying evidence.
Explore the project →The common thread is not the technology. Each began with a different practical problem and became something concrete enough to test, use and improve.
App and web development in Cardiff, Wales
HighLightIt! Studio is based in Cardiff and can work with clients locally in South Wales or remotely across the World.
I am particularly interested in projects involving:
sport
education
learning
analysis
AI
knowledge
professional practice
data
communication
But the starting point is always the problem rather than the sector.
Have something in mind?
It can be well developed or barely more than an idea. If you think an app, web tool, digital resource or prototype might help, get in touch and tell me what you are trying to do.
Start a conversation →support@highlightit.studio